Industrial design is the fusion of art, business, and science. Industrial designers create the products we buy and use (shoes, cell phones, water bottles, wheelchairs, toys). From personal care items to manufacturing machinery, industrial designers help guide every stage of product development. In fields as diverse as medicine and apparel, industrial designers impact sales and drive consumer trends. Working as part of a product development team that often includes engineers and marketing specialists, industrial designers determine the look, feel, and usability of a product destined to be massed produced for consumer pur- chase. Industrial designers are experts at assessing the human factors that go into developing products. They understand how visual presentation, physical design, and ergonomic characteristics can influence a products marketability and success [Source: About Business.org; MS Kauffman].